Integrated PIM and DAM - Frequently Asked Questions
Overview
What is Product Information Management (PIM)?
A Product Information Management (PIM) solution is a tool that provides a single place to collect, manage, and enrich your product data, create and distribute your product catalogs, to various sales channels like ecommerce platforms & online marketplaces. A PIM solution makes it easy to get to market faster with high-quality data for compelling customer experiences.
What’s the difference between Product Information Management (PIM) and Digital Asset Management (DAM) systems?
PIM handles product information.
DAM handles digital assets. The difference between the two systems is: A DAM system stores & manages your digital assets, e.g. images and videos, brand content like logos, related to your products. A PIM system allows you to store, manage and distribute these digital assets and product information to ecommerce channels.
Asset Sync
Do you provide any PIM DAM connectors?
Yes,
we license and support the following proprietary PIM DAM connectors:
MediaValet
DAM Connector for Akeneo PIM
Acquia
DAM Connector for Akeneo PIM
Canto
Cumulus DAM Connector for Akeneo PIM
We
also implement and support other available connectors for Akeneo PIM.
Pricing
Do you offer a free trial?
Yes, we offer a 14-Day risk free trial on all our PIM DAM connectors! Contact us to get started.
What are your pricing plans?
For
our MediaValet DAM connector, check out our affordable pricing plans here.
For more details including handling custom requirements, contact us.
Process
Why do I need both PIM and DAM?
A DAM
tool can optimize digital workflows for a consistent brand presence and
high-quality product content. A PIM is designed to easily collect, enrich
and optimize product information so marketers can focus on growing product
assortments & responding to market trends fast.
Existing PIM or DAM
users aren’t able to fully optimize for omnichannel commerce due to the
lack of integration between the two platforms. Integrating PIM and DAM
means:
Your
brand & products are jumping off the digital shelf.
Lowering
the cost of content delivery throughout the content lifecycle.
Delivering
exceptional multi-channel commerce experiences.
When to implement a Product Information Management (PIM) Solution?
A PIM solution is ideal for retailers, manufacturers & distributors B2B and B2C who want to grow their online sales by streamlining their data management processes, growing product and channel assortments with high quality product experiences.
When to implement a DAM Solution?
A DAM solution is best suited for organizations that are dealing with a high volume of digital assets and need a central location to store them where they can be easily accessed by a range of stakeholders—both internal and external.
Other
What is Digital Asset Management (DAM)?
A Digital Asset Management (DAM) solution is a system used for creating a systematic record of all your digital assets (photos, videos, graphics, PDFs, templates, and other digital content) that is easy to find, use & reuse across the organization. A DAM helps centralize, store, organize and distribute digital assets efficiently and quickly.